See which links, images or buttons your visitors are clicking and which ones they are ignoring. Identify what is important to your visitors. Shows you exactly what works or doesn't!
When you first load the Dashboard that runs on your site, a Heat Map Report is generated in real time from all clicks on the page. The dots on the page are clicks that were captured during visitor sessions. The Visitors, Sessions and Click counts appear above the Dashboard.
Visitors? HeatMap.ca creates a unique User ID for each visitor and stores that on there device in a cookie. The number of visitors is the total number of unique users that hit the page.
Sessions? When a visitor hits the page a time stamp is captured at the begining of the session. All click data for that visitor is flagged with that time stamp.
Clicks? Within each session are X number of clicks. Those clicks (or taps) are represented as dots on the page. If a click occurs in the same location, the color changes to indicate popularity. Shades of blue dots indicate a less active area on the page. Shades of red indicate popularity. When viewing a Heat Map Report you want to pay attention to the Hot areas and even the cold areas, and especially those areas where you may be expecting clicks and none have occured.
Heat Map Reports will show you what is working and what is not. Based on the visual feedback you may want to redesign the page to move Html elements in to a more prominent location. With over 50 Heat Map Filters available, the HeatMap.ca service will show you what's Hot or Not, providing insight that could help you increase conversion rates or revenue!
Coming March 2014! On first load of the Dashboard that runs on your site, the first 5,000 clicks are overlaid on the page in a Heat Map Report. If you have more than 5,000 clicks the Heat Map Layer tool will show you how many layers are available and present the total clicks available. Each Layer represents 10k clicks. You can then select layers in any order!